AIQ™: The AI Brand Intelligence Score
Not just whether AI mentions your brand. Where, how, and with what intent. AIQ™ is a 0–100 index that weights every mention by position, context and citations, giving you a score that actually means something.
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Not all mentions are worth the same
Two brands can both be "mentioned" in an AI response. But one is recommended first by name. The other appears buried in a list of five alternatives. A simple mention count treats them identically. AIQ™ doesn't.
"There are several tools available: BrandX, BrandY, BrandZ, BrandA and BrandB."
"There are several tools available: BrandX, BrandY, BrandZ, BrandA and BrandB."
"I'd recommend BrandX for this use case. It's the most complete option."
"I'd recommend BrandX for this use case. It's the most complete option."
Three factors. One score.
For every query × engine combination, AIQ calculates a weighted contribution based on three signals.
Position
Where does your brand appear relative to others in the same response? First is not the same as fourth.
Context
Is the AI actively recommending your brand, or just listing it as an option? Context multiplier applied to every mention.
Citations
When Perplexity or Gemini include a direct URL to your domain, it's the AI equivalent of a backlink. That mention earns a bonus.
What does your AIQ mean?
Every data point that shapes your AIQ
AIQ comes with a full breakdown so you know exactly what to improve.
Frequently Asked Questions
AIQ™ (AI Brand Intelligence Score) is a 0–100 index that measures how visible your brand is across AI engines, weighted by where you appear in each response, whether the context is a recommendation or just a mention, and whether the AI included a direct link to your site.
A traditional GEO Score counts whether you are mentioned. AIQ measures the quality of that mention. Being the first brand recommended scores far higher than being briefly listed third. AIQ uses positional decay weights and a context multiplier to capture this difference.
An AIQ of 10 or below means your brand is practically invisible in AI responses. Between 10 and 50 you have some presence but not as a consistent recommendation. From 50 to 80 AI engines frequently recommend your brand in top positions. Above 80 you are the dominant brand in your category.
Yes. When Perplexity or Gemini include a direct URL citation to your domain, that mention receives a ×1.20 link bonus. A cited mention is the AI equivalent of a backlink: it signals that the AI considers your content a primary source.
Starter: 2× per week. Pro: 3× per week. Agency: daily. Each update is a full fresh scan across all your queries and engines.